Marketing Plan III Research Paper Example | Topics and Well Written Essays - 500 words

Marketing Plan III - Research Paper Example Though obesity is not a disease in itself but it causes heart issues and diabetes and this fact is very well known to the non-Hispanic higher age population (Overweight and Obesity 2012). Zero calorie beer has been developed for a distinct class of people who are health conscious and do not want to add unwanted calorie in their body. In this perspective, Anheuser-Busch wants to position and canvass the newly developed zero calorie beer among this class of people highlighting salient features and attributes of this product (Anheuser-busch, 2012). MillerCoors is the most formidable of the competitor in the market and Anheuser-Busch has taken extra care to differentiate this new product from any of the MillerCoors’ products so that it can be distinguished clearly by the discerning class of consumers (MillerCoors 2012). None of the MillerCoors’ product offers so low a calorie as offered by this zero calorie beer product of Anheuser-Busch. The most important aspect is that the alcohol % by volume is still above 4 percent (to be precise 4.2%) and enough to give not only a bang of beer but in look, color and froth too it resembles pure beer so that there is no resistance in accepting the product. Very low Carbohydrate and protein contents at 3g and 0.5g per 12 oz. respectively highlight how the company is careful in product development to meet ultimate needs of the health-conscious

E- Business report (2625words) and Analysis messages(500 words) Essay

E- Business report (2625words) and Analysis messages(500 words) - Essay Example An example of mobile marketing is safaricom which is a company based in Africa where goods and services can be purchased by customers using just a key in their mobile handsets. The focus in E-business is also laid on short messages services, but includes such methods like use of emails amongst other channels. Mobile marketing is an emerging issue in today’s developed and developing economies and as such should be properly addressed as it has a positive impact on e-marketing. Similar to mobile marketing, e-marketing greatly relies on the use of the internet to market and promote goods and services. E-business has made this process of e-marketing easier as it has allowed consumers to access internet activities through their handsets without having to use the traditional desktops and laptops commonly used in the past by individuals. Advancements in e-business have seen a change ‘towards the use and application of mobile phones among organizations and people who wishes to pa ss messages for various purposes and intended audiences. Today, many organizations are adopting me-marketing because they are seeing as an efficient way of marketing their products effectively than the earlier methods they used. However, in spite of e-business being an emerging issue in today’s businesses, using mobile channels is still a challenging issue to those who have not known the dos and don’ts of e-business. Laws and consumer behavior which were witnessed decades ago have drastically changed towards e-business. The mobile marketing forms currently being adopted are direct e-business, modern enabled marketing and traditional media marketing (Pasqua & Elkin, 2013). In e-business, the strongest potential towards service is always inclined towards the messages servicing whereby the voice services always become a commodity. Therefore, I consider e-business to be an effective marketing tool because it is